BellcomSoftware.com offers comprehensive Opt in email advertising services. Building and maintaining a list of engaged customers is key to recurring sales with minimal advertising expenditures.

Of course email advertising must be done in strict compliance with the laws, and with care taken not to annoy or offend your customers.

A term that refers to promotional e-mails that have been requested by the individual receiving them. Unlike spam promotional e-mails that get sent out to large lists of recipients without regard to whether or not they want the information, opt-in e-mails are only sent to people who specifically request them. Opt-in e-mails are targeted and often personalized and carry information about specific topics or promotions that users are interested in learning about.

Typical opt-in e-mails contain newsletters, product information or special promotional offers. For example, if a user frequented a Web site that sold books and music online, that user could "opt in" to receive announcements when his favorite author or musician released new material. The promotional e-mail may even present the recipient with a special promotional offer to purchase the product at a discount available only to those on the opt-in list.

Whether you need to start from scratch, or need help managing an existing email list, BellcomSoftware.com has the resources to turn your email advertising into an integral part of your overall sales and marketing strategy:

Email marketing is one of the best ways of maintaining a close relationship with your customer base. Let BellcomSoftware.com show you just how powerful email marketing can be!